TikTok is introducing a updated setting that permits them to lessen the volume of AI-created media appearing in their feeds. This step comes as the service announced that it presently contains over 1 billion content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread release. This development coincides with a surge in AI content, driven by recent video-generation tools.
AI Proliferation Online
Recent reports that almost one in 10 of the quickest rising content creators on another major platform exclusively feature content made by AI. A considerable share of this output is considered “AI slop”, a phrase for poor-quality, factory-style content that is often absurd or bizarre.
Our research shows that a lot of users like content produced via AI tools, ranging from AI artwork to science explainers, and we intend to give people the power to adjust the amount of that, depending on their own preferences,” said a spokesperson.
AI on the Platform
The platform shared that there are presently 1.3bn videos on its service tagged as artificially created. Overall, more than 100 m videos are added to the app daily, making AI content a limited percentage of its total content library.
How to Adjust Settings
Viewers will be capable of reduce or increase the volume of AI-generated videos they view by using the “manage topic” setting in the platform and choosing the AI content topic. Other topics that are already be adjusted under the setting encompass politics, clothing, beauty, and choreography.
Content Labeling and Policies
Its guidelines require creators to label convincing artificially created content, and it bans dangerous AI impersonations of celebrities or emergencies. Any believable AI video that is unmarked can be deleted under its terms of service.
Additionally, the platform will from now on attach an “AI-made” watermark to content made using its own AI tools, or flagged by an collaborative effort for identifying content made by AI. This step is designed to deter users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is additionally launching a $2m educational fund for professionals and institutions to produce educational content about ethical AI use. This project will support non-profit groups specializing in teaching coding and technology.
Moderation Strategy
The video-sharing app has defended its moderation strategy, following controversy over intentions to make redundant hundreds of content moderators in Britain. The company is planning to eliminate 439 jobs in its trust and safety division in London, with labor groups and digital protection specialists expressing worry that people are being substituted by AI moderation.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most distressing content before it gets reviewed by staff. The platform stated a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
